Takura rescues Drip Culture in new song “Haroore”

Fitzgerald Munyoro

Urban artiste Takura has kicked off his 2022 musical discography with a catchy yet deeply thoughtful music video that knocks  at the heart of counter culture and misunderstandings that arises from generational gaps.

In his new music video for the song “Haroore”, Takura tries to restore dignity to the latest wave of urban culture which has been named by its connoisseurs and architects as “Drip.”

To get an understanding of this cultural trend,one does not need to scroll ten times on any social media platform before they encounter a meme or post that ridicules the modern generation who are deeply entrenched in the ‘drip’ culture.

 “Drip” is the latest lingual and cultural incarnation of what previous generations have called swag, style or cool. It is a millennial/baby boomer hybrid that comically attempts to balance sophistication and rebel culture.

It is Italian high fashion mixed with bright shouting colors.It is a way of life that treads on the path of gender ambiguity; boys wearing pink, braiding and dying their hair whilst girls rock “boyfriend” jeans.

 It is  the ultimate stroking of the ego where updating every minute detail of one’s lives on social media is a must.

It is the celebration of excessive self indulgence; the normalization of males paying more attention to their beards more than they do to their girlfriends.

Unironically, the “drip” culture that has resonated so well with the millennial and baby boomer generation has not endeared itself well with older generations who view it as a glorification of carelessness.

Of particular distaste is the evolution or devolution as some may view it, of the traditional male archetype.

Words like responsibility, tough, strong and breadwinner come to mind when the image of the archetypal male come to mind.

Of late, the male in the drip culture has been rejected by society for failing to be a prototype of this classic male image. The conventional society has also made it’s disapproval known.

Takura’s thought process is revealed In the title of the song. When translated to English, the song title is an inference made by most parents who have daughters who are dating males with a flair for drip culture; “he doesn’t have the means to marry.”

The video directed by the talented Vusa Blaqs follows the love story of a young couple played by Takura and a female model.

The two are in a relationship which the girl’s mother disapproves of because of Takura’s (real life) eccentric appearance.

It culminates in a lobola ceremony between the two, which the girl’s parents begrudgingly agree to even though they doubt Takura will actually show up.

Against the stereotype assigned to him as a man with drip, Takura shows up and pays the bride price.

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