Ambitious trajectory outlined

Review & Mail Writer

Review & Mail Chief Executive Officer (CEO) Tichaona Zindoga said that the publication is anchored on becoming the market leader in providing news, entertainment, knowledge, information, events, and commerce in a seamless manner.

This comes at a time when the digital media has become prevalent due to technological developments in the modern world where many readers have turned to consume news on digital platforms. However, all hope is not lost for traditional media as it still plays its role to inform, educate and entertain the readers.

Addressing attendees at the launch, Mr Zindoga pointed out that the existing print media have not done enough to take the media industry to greater heights and there is an indispensable need to fill that loop hole by integrating a media product that bridges the past and present.

“Big Three players have failed to win over young consumers and their digital migration.”

“Existing media products have reached their ceiling and are in decline in terms of readership, content, innovation, voices, authority, credibility and trust,”

“Majority of media start-ups have largely failed to take off despite low entry barriers because of lack of managerial acumen and commercial support,” he said.

Zindoga further indicated that the trajectory of the newspaper is to revive the print media by providing quality journalism and news in an innovative way which attracts new readers.

“We see ourselves as the medium of the future, by capturing new readers and retaining legacy consumers. We seek to become the most read physical newspaper by the year 2028,” he said.

Review and Mail also target to become the largest marketplace for e-commerce and digital solutions by 2025. Another trajectories of R &M includes becoming Zimbabwe’s most authoritative and trustworthy source of news, information, knowledge and entertainment by the year end of 2024, becoming the biggest social media community and the most influential media brand in the country.

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